Baby Einstein DVDs 26 Titles For 1-5 Year Old Child | 14.8 GB is a line of multimedia products and toys that specializes in interactive activities for
children aged 3 months to 3
years old. Subjects such as classical music, art, and poetry are prominently explored. These products are currently made by a division of the Walt Disney Company, marketed under the slogan, “Where Discovery Begins”.
In August 2007, researchers at the University of Washington published a study which found that the use of
Baby Einstein DVDs/videos correlates to smaller vocabularies in
children 6 to 18 months old. The
Baby Einstein Company and its parent, the Walt Disney Company, have taken issue with the findings of the study.
The
Baby Einstein Company was founded in 1997 by Julie Aigner-Clark at her home in suburban Alpharetta, Georgia.[1] Aigner-Clark and her husband, Bill Clark, invested $18,000 of their savings to produce the initial product, a VHS/DVD video called
Baby Einstein, later sold as Language Nursery.
The original video shows a variety of toys and visuals interspersed with music, stories, numbers, and words of many languages. Eventually, the video was marketed across the United States. Other videos followed, some featuring the Clarks’ two daughters, Aspen and Sierra.
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