Maximum Press, 2008 | PDF Format | 391 pages | Original File Size : 16,4 KB
There are millions of Web sites, selling millions of products on the
Internet every day, and they are all competing for viewers; many of them are competing for the same viewers you are! How do you get the results you’re looking for? When asked if they are
marketing on the
Internet, many people and organizations say, “Yes, we have a Web site.” However, having a Web site and
marketing on the
Internet are two very different things. Yes, usually you need a Web site to market on the
Internet. However, a Web site is simply a collection of documents, images, and other electronic files that are publicly accessible across the
Internet. Your site needs to be designed to meet your online objectives and should be developed with your target market in mind.
Internet marketing encompasses all the steps you take to reach your target market online, attract visitors to your Web site, encourage them to buy your products or services, and make them want to come back for more.